Andrea Hernandez — GAINS Profile

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"I build websites that take the stress of finding new customers off your plate —

so tradies and allied health business owners can focus on the work they love."

For Sydney tradies and allied health practices ready to stop relying on word-of-mouth alone and start generating consistent, organic leads. Local SEO & Google Business Profile specialist — helping local service businesses get more calls, more bookings, more customers, more ROI.

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Goals

My Business Goal

Help tradies and allied health professionals increase their leads by 25%, organically — so they can confidently expand their business and get back a better work–life balance.

My Short-Term Referral Goal

I'm looking to be introduced to business owners who are already spending on Google or Meta ads (or working with a social media agency) but aren't seeing the ROI — and are still struggling for consistent leads.

My Personal Goals

Found an NGO for orphans in South East Asia — my life's biggest ambition
Own a farm animal sanctuary one day

🏰 Huge nerd confession: visit every Disneyland in the world

What Drives Me

My desire to give my family the life they deserve.

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Accomplishments

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I consistently rank client websites on the first page of Google in under 4 weeks of build — without paid advertising.

Trained By The Best, Not Self-Taught

Certified in Web Development & SEO by the eBusiness Institute — led by Matt & Liz Raad, one of Australia's leading digital training organisations with 15+ years at the forefront of website design, SEO, conversion rate optimisation and lead generation. I didn't learn this from YouTube and trial-and-error — I trained with the best, so your referrals are in safe, skilled hands.

Website Data Analytics & Reporting Certified

Webmaster Management & Website Security Certified

SEO Website Design & Content Marketing Certified Pro

Conversion Optimisation & UX Website Design Certified Pro

Digital Marketing & SEO Audit Certified Pro

Andrea with Frederick Marcoux and John Lake at BNI National Conference

Backed By BNI Australia

The eBusiness Institute is an official BNI partner and sponsor — trusted across the BNI Australia community for consistently training digital marketers who deliver real results for their clients.

With Frederick Marcoux (BNI Australia CEO) and John Lake (BNI Australia National Director) at the BNI National Conference.

Web & SEO Results	I've built websites from scratch for electricians, builders, massage therapists, psychologists and service businesses — each ranking on page 1 within weeks of launch.
Full-Stack Delivery	For Staying Connected (Psychologist): I rebuilt their website, improved on-page and off-page SEO, and integrated lead magnets with their CRM — turning a static brochure into a lead generation machine.
BNI Leadership	I serve on the Membership Committee and as Social Media Co-ordinator for BNI Biz Masters, Macquarie Park — committed to growing a high-quality chapter.

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Recently Featured

Interviewed by Wendy Lloyd Curley — Executive Director & Franchise Owner, BNI Sydney North East — on "The Imperfect Podcast", on moving to Australia and building a business from scratch.
Listen: buzzsprout.com/2618749/episodes/19416294

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Academic & Life Achievements

Marketing experience across a university and an NGO (Hong Kong, UK/US) as well as building AWD from the ground up.

First Class Honours, English & Creative Writing — University of Aberdeen, Scotland
Saltire Scholars Programme — fully-funded internship on the Marketing Team at Hong Kong University; co-planned flagship event 'Work Smarter Day' — where my interest in marketing started
Competitive exchange year at Pitzer College, California — one of few selected; discovered a passion for wheel-throwing ceramics

EducationUSA / US-UK Fulbright Commission — offered a marketing role supporting the Marketing Director directly, before graduating, based on portfolio, people skills and relationship-building ability
UK Government specialist for 3 years as a Work & Development Specialist — one of the youngest staff, consistently achieving the best return-to-work rates
8 months travel through South East Asia — volunteered in an orphanage in Thailand and a homestay school in Cambodia

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Interests

Personal Development	An avid reader — my go-to mentors are Robert Kiyosaki and Alex Hormozi.
Health & Wellness	Regular gym-goer, trained Muay Thai for 12 months (2 in Thailand!) and cured 10+ years of back pain through strength training and chiropractic care.
Biohacking	Passionate about reversing ageing, peak performance and energetic wellbeing.
Wheel Throwing & Arts	Picked up ceramics during my exchange year in California — creative balance to the digital world.
Hiking & Nature	Sydney's bush tracks are my reset button.
Animals	Proud foster mum of 3 rescue feral cats at home with my partner Nick.

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Networks

BNI Biz Masters — Macquarie Park, Sydney North East (Membership Committee & Social Media Co-ordinator)
Quantum Academy with Dr Espen — personal development & spirituality community
eBusiness Institute with Matt and Liz Raad — Champions Programme, digital agencies & digital investors

I'm not just a web developer with a BNI membership. I'm embedded in various communities — each one full of people who need the services of someone in this room. Ask me and I'll make an introduction.

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Skills

Local SEO & Google Business Profile Web Design & Redesign (WordPress, Elementor, Astra) SEO — On-page, Off-page, Technical AISEO — ChatGPT, Gemini & AI search tools

Lead magnet integration & CRM connections Website maintenance, hosting & security Conversion-focused website copywriting Website audits & competitor analysis

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Who I Help — Ideal Client Profile

My ideal referrals are allied health practices and tradies. I'm also open to other local, service-based businesses — lawyers, builders, financial planners — but allied health and tradies are where I do my best work.

Allied Health

PsychologistsChiropractors CounsellorsDentistsPhysios

Tradies

RoofersPlumbersElectricians Solar InstallersLandscapersPest Controllers

Listen For This — Conversation Triggers

If they're bragging about...	If they're complaining about...
Expanding their team / hiring	Lots of enquiries — but not the right clients
Moving into a bigger space	Time-wasters clogging up their inbox
A rebrand or new logo	Not enough enquiries at all
A big new contract or new service line	Busy — but with low-value work that won't justify raising prices
	Want to hire but the numbers don't stack up yet
	A website that undersells their work
	Turned off Google Ads because the leads were junk
	Paying a social or Facebook ads agency with nothing (or worse) to show for it

My Top Services

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Web Design & Development

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Local SEO & Google Business Profile

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Google Ads (when suitable)

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Email Marketing

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Honest Referral & Handover

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Website Audits

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How I Approach Every Referral

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Discovery conversationUnderstand what they're currently doing for marketing, what's working, what isn't — and look at their website for potential problems.

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Find the fitUnderstand their USP, target audience and ideal client — and decide honestly whether we can help.

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If it's a yesWe move forward. If it's not, I say so — and refer them to a trusted partner in my marketing sphere who can. Your referral is in good hands either way.

My Contact Sphere

TradiesMarketing AgenciesBrand Consultants BuildersAccountantsBusiness Coaches

Marketing Agencies (no web dev)	I'd love to partner. We'll listen to your insights, respect your strategy, and implement the design & development following your brief.
Branding Agencies	We'll listen to the brand, logo, colours, mood board and voice — staying strategic while respecting your original brief.

Partnership in Action

We built a website for Pamela Pilawa — a multilingual actress and clown in Sydney — from a full branding guideline (fonts, colours, personality, logo, mood board). We interviewed Pamela to understand her services, then designed strategically within the brand brief.

The Brand Brief

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The Live Website

#1 for "multilingual actress Sydney" in 5 days Page 1 for multiple keywords

She gets the Google visibility she deserves, while staying completely true to her personality and brand. pamelapilawa.com

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How To Refer Me

"Where are you getting most of your leads from? Do you get any work from your website?"

Let's talk referrals.

andrea@adventureswebdigital.com.au · adventureswebdigital.com.au

My key to success
Positive attitude & persistent effort